You may not think your website matters THAT much, when most of your clients find you on Instagram. But, social media can only go so far in helping you market yourself.
It’s not about choosing one over the other, but instead, using both your social media profile and your website to market your business. The truth is that they go hand in hand – neither one works as well without the other.
Here are five main reasons your website matters, as a fashion stylist. When done correctly, a well-designed website can do so much more than just act like an online brochure for your business.
Reason One: Puts the focus on what you have to offer, instead of other social profiles.
Social media is filled with distractions. One minute, you’re searching for something specific and the next, something else has caught your eye and you’ve completely forgotten what you were looking for in the first place.
When you have a website, your future clients’ attention is 100% on what you have to offer. It’s like stepping into your favourite store. Maybe you want to stay for a while? Have a browse around?
For that moment in time, you’re generally not focussed on what is going on outside the store. The same applies when you have a well-designed website that works for your business.
Reason Two: Showcases your brand and unique style.
When you limit yourself to marketing your business on social media only, the general layout of your profile is the same as thousands of other fashion stylists in your industry. You’re restricted to specific dimensions, features, font selections and character lengths.
On the other hand, your website comes with complete creative freedom. The possibilities are endless. Your website can become a true representation of your brand and what you have to offer.
Ultimately, it can provide your future clients with a luxury online experience that stands head and shoulders above the competition.
Reason Three: Makes you appear more credible, professional and trustworthy.
People often want more than what is offered through a social media profile. Maybe they want to contact you via a form rather than messaging you through Instagram or Messenger. Maybe they want more information about your services. Maybe they want to read through a list of common FAQ’s without needing to contact you. You get the idea!
The level of service you can offer through social media is limited. You’re also at the mercy of changing algorithms and paid advertising if you want your content to be seen by a large audience.
Imagine if your favourite clothing brand only operated through social media.
A website says that you’re serious about your business. When done correctly, it communicates an unrivaled level of professionalism, quality, and confidence.
Reason Four: Your website stays online, when you switch off.
If done right, your website should be your best-performing salesperson. It needs to work for you so that you can focus on other, more important things.
For example, adding an FAQ section to your website can address objections and reduce barriers that may prevent your potential clients from hiring you.
Let me explain: In a world of instant gratification, we want answers to our questions now. We don’t want to wait until you’ve finally decided to log back into your social media account to check your messages.
Adding an FAQ section means that your website can help to answer most of the common questions people have about your service. This not only provides them with more information but may also address a potential objection that they have about your offering. You never know – a simple question may be the one thing that is holding someone back from reaching out to you for the first time.
Reason Five: You can stay in touch with people who are interested in your offer.
Without a website, you’re leaving money on the table. The truth is that most people are not ready to buy after the first interaction. It often takes several interactions to establish a certain level of trust and willingness to hire you. It’s not as simple as posting about a product or service on Instagram and watching as the sales pour in – because, most likely, they won’t.
Instead, we recommend having a signup form on your website so that you can capture the name and email address of your potential client in exchange for a freebie of value to them. By entering their details it not only immediately becomes clear that they are interested in what you have to offer, but you can stay front of mind by communicating regularly until they are ready to purchase from you.
These are just a few reasons why your website matters as a fashion stylist. Like I said earlier, the best way to look at it is to utilise both your website and social media together in harmony.
Your social media profiles generate interest in your service and encourage potential leads to learn more about what you have to offer. Your website channels those leads into your marketing funnel so that you can build a deeper connection and level of trust.
Using both marketing platforms simultaneously will give you the best result in terms of nurturing your audience and successfully promoting your offerings.